and you have spoken

Under The Root belongs to a wondrous and majestic group of makes and shakers called EcoEtsy.  I might mention here, the leader of many, Karen Lee, is astounding us across the globe.  A couple months back, one of the writers offered a grand article using our nose sniffing, tracking devices to find out which designs have caught the eye of buyers.

Here are the top five designs since 2008.

Panoplies Prop Top has our top spot.

The next on the list are  Arabesque Arm Spats.

Bamboozlement Bloomers in third times a charm.

A Nixie Garden Garter Belt flitters into fourth.

Sailing in on a five point star Victorian Bloomers.



and just for treehouse giggles, the sixth most sold designs..

was the Happiness Hipster.


The tiptop list for Under The Root sales was divine to see, and inspiration with this mindful studio for our next collection AW2012.. which is swirling around in sketches and swatches as I share with you now.

It is a bit difficult with words to offer salutations to the sprites out there whom have made this list by supporting Under The Root.  My way of returned gratitude is quality in designs, exquisite workmanship and a blush when given the chance to help our earthbound culture raised in spacetime consciousness.

Thank you oh so very with kibbles on top.

for the show must go on

The universe snapped us up to capture some design images and the rabbbits jumped out of the hat.  This photoshoot was in a place of silence, wrapped from eyes of Zoey Burger, caressed by Lyra Bloom.  The day was of the most grand.  A warm air, almost sundown, and gravel roads abound.
Thanks to it be.

ellefolk among us..

Ellefolk, quarterly Under The Root newsletter, has been published.  Subscribe for the updates, views, scientific tidbits and coupon codes.

entelechy

There is a compartment of sensibility where the newest collection for Spring/Summer 2012 has evolved.. and it begins with a word, entelechy.
We grasp an idea of philosophical beginnings to form a vintage, fable inspired vision.  As old or young as each tree identified from the northwest landscape, our continuation ensues.

Entelechy
A perfect realization as opposed to a potentiality.
The state of being complete.
In vitalist philosophy, a vital force that propels
      one to self-fulfillment.  It is also understood
      by many as the dynamic purpose that is coded within,
      a purposeful unfolding of what a thing is.
In Aristotle's philosophy, it's synonymous with
      completed actuality, where there is no further
      potentiality to be realized.  The essence has been fulfilled.
The actualization of form-giving cause as contrasted
      with potential existence.
A hypothetical agency not demonstable by scientific methods
      that in some vitalist doctrines is considered
      an inherent regulating and directing force in the development
      and functioning of an organism.
The entelechy itself, by moving toward its destiny,
      fulfills its own nature as a consciousness.

This collection will be visualized in images with the roots of specific trees, and the elves which inhabit them.  Within the next month, a lookbook of this collection will be listed at the shop online as we continue to move forward.
http://www.undertheroot.com