sustainable sunday :: ecouterre

"Ecouterre is a website devoted to the future
of sustainable fashion design. We’re dedicated to showcasing
and supporting designers who not only contemplate cut, form, and 
drape, but also a garment’s social and environmental impact, from 
the cultivation of its fibers to its use and disposal.
Our mission: To follow the evolution of the apparel industry toward a 
more environmentally sound future, as well as facilitate a conversation 
about why sustainable fashion matters."

"In September 2009, Jill Fehrenbacher, founder of sustainable-design 
website Inhabitat.com, launched Ecouterre to dispel any disparaging 
stereotypes that still cling to the concept of eco-fashion (hemp ponchos, 
anyone?), while highlighting innovations in fiber technology that will help 
pave the way for designers and manufacturers to embrace sustainable 
materials and processes."

"Her goal with Ecouterre: To get both designers and consumers to start
taking the issue of sustainability in clothing design more seriously. 
Frustrated by constant criticism for her fashion-design coverage from 
hardcore greenies and eco-snobs who dismiss the impact that clothing 
design has on our planet, Jill was compelled to launch a site dedicated 
exclusively to eco-fashion to raise awareness of these issues."