

Under the Root is made to order, vintage-inspired lingerie
designed and sewn by Jennifer Brown. Using organic and
reclaimed materials, Jennifer pieces each item together with
the client in mind. The lingerie captures the spirit of a time
that was both simpler and naughtier. Soft pastels and modest
shapes mingle with sassy details for a look that is, at once,
girl-next-door and burlesque queen.
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Monday, July 27, 2009
spork fashion
Friday, July 24, 2009
Saturday, July 18, 2009
Friday, July 17, 2009
Monday, July 13, 2009
shut up magazine

Under The Root was cited as an Honorable Mention
in Spring/Summer 2009 Issue of ShutUp Magazine.
Although they did not choose an image of the Under The Root
designs I mailed to the photoshoot in NY with Jonathan Hokklo,
hopefully, the continued growth of designs will make a hit
with images in print..
Responsible Knickers
by Kelly Outram ::
Jennifer Brown creator of Under The Root
said the idea for lingerie using sustainable, repurposed textiles
was a conscious decision.
"Under The Root was already developing and manufacturing
undergear and findlings using recycled materials.
I was ready to make a difference using the tools and trade."
Brown's fabrics are found anywhere from garage sales
to thrift shops to estate sales. Once the process of putting
together the fabrics starts, each fiber takes on its own persona
into a different garment.
It is a lifestyle choice more than a fashion statement
to wear eco-friendly clothing, Brown said.
"One of the most beautiful actualizations of being human
is that we decide where our money goes.
Each and every cent can be accounted."
Labels: "indie designer", "Shut Up Magazine", lingerie, magazine, periodical, review, Spring, Summer
constant cravings

Constant Cravings is authored by Leigh from New York. Leigh
contacted us to say a bit more in regards to the aw2009
collection, in particular, the Levity Lette Lingerie set which was
also featured in Lucky Magazine.








